An all-in-one system led by world-class coaches gives you the coaching certification, client acquisition tools, and proven frameworks to build a thriving coaching practice, while keeping the security of your current role.

An all-in-one system led by world-class coaches that gives you the coaching certification, client acquisition tools, and proven frameworks to build a thriving coaching practice, while keeping the security of your current role.
They wonder if anyone would actually pay them. They worry about getting clients, building credibility, and whether they can really make it work.
So they stay stuck in a role that's draining them working longer hours, sacrificing family time, and watching their experience go to waste.
But...
We've Helped directors leave from...

Your family's security hangs by the thread of a decision you have no say in. Senior roles are being eliminated at unprecedented rates, not because directors underperformed, but because they're seen as costly overhead.
70% of executives have considered resigning for mental health reasons. You're working harder than ever, missing time with your family, and sacrificing your well-being for a company that views you as replaceable.
Your experience has never been more valuable. Business owners are desperate for experienced guidance. The coaching industry is worth over $6 billion and growing 60% year over year.
The problem isn't you.
It's that you don't have a proven structure & framework to monetise your experience and transition without risking everything.
Until now.
An all-in-one system led by world-class coaches that gives you the certification, client acquisition tools, and proven frameworks to build a thriving coaching practice while keeping the security of your current role.

Ashley Chivers receiving his certification with the leaders of Business Coach Academy. He replaced his salary in 6 months.
Master elite coaching skills in weeks, not years.
You shouldn't have to wing it or wonder what to say in coaching sessions. The COACH Method gives you a proven 5-step framework for every session. You'll practice with AI clients trained on hundreds of real coaching calls until you're confident.
You'll get:
Complete COACH Method training
AI practice clients with instant feedback
Certification with credentials that command £2,000/month fees

A proven system to sign £2,000/mo clients predictably.
You shouldn't have to wonder where your next client is coming from. Whether you're reaching out to your warm network, sending personalized messages, or using automation, you'll get the exact strategy, messaging, and sales process to book calls and close clients with confidence.
You'll get:
Complete lead generation system (warm network, personalized outreach, and automation)
1:1 messaging session to craft your perfect offer
Automated Ai lead generation platform
Value Session script to close £2,000/month clients


Keep clients for years, not months.
The best coaches use a proven system. The PROFIT System gives you ready-to-use frameworks, complete client onboarding, and retention strategies. You'll know exactly what to deliver in every session from day one with less prep and more confidence.
You'll get:
Complete PROFIT System & coaching frameworks
Profit Coach Toolbox to give to clients
4-week client onboarding process (session-by-session)
3-year client plan template
Retention strategies that keep clients paying for years
Imagine generating £5,000-£15,000 monthly on demand, regardless of economic conditions or any employer's decision.
What would that mean to you and your family?
With The Part-Time Profit Coach, it's now within reach much faster. And You’ll actually finally have the time to enjoy these things you’ve worked so hard all these years.


If you want take freedom to the next level you can follow what our member Paul did. Take your family travelling for months at a time because you can do this from anywhere. Just a few hours coaching in the morning can generate more income than a full-time director role.

Master the COACH Method, practice with AI clients, and get certified with credentials that command £2,000/month fees.

Get the complete lead gen system with personalised & automated campaigns, and sales scripts to close premium clients.

Get the complete PROFIT System with ready-to-use tools, frameworks, and strategies to deliver results from day one.

4-week client onboarding system, retention strategies, and 3-year client plan that keeps clients engaged and paying long-term.

3 live coaching calls every week with Pam and Mark. Plus 1:1 sessions to ensure you're set up for success at every stage.

Connect with coaches earning £20K-£40K/month. Plus 2 in-person conferences per year to build relationships and accelerate your growth.
James Baker walked away from an 11-year career at JCB to become a business coach. Within 2 months, he covered his outgoings, reclaimed his time, and found work he loves. Here's how the frameworks, community, and support made it possible.
Business Coach Academy was founded by Pam and Zander (mum & son) after Pam nearly died from over working in her small business. Our Goal:
Train 1000 of the world's best business coaches.
Since 2018, we've helped over 250 directors from companies like Apple, Nike, Dell, JCB, IBM & Microsoft successfully transition to having coaching practices that give them autonomy, impact, and financial security.

Mark has been training business coaches for over 15 years and has helped more than 1,000 people become successful coaches. He developed the COACH Method and personally trained the AI practice clients that give our members 2-3 years of coaching experience in just weeks.

Pam Woodford is a world-renowned, multi-award-winning business coach, global trainer, speaker, and author. She has over 36 years of experience running her own businesses, and loves keeping business coaching simple and no nonsense.

Zander is an award-winning entrepreneur, TEDx speaker, and scalable acquisition & developing tools for clients. His previous company had 22,000 members using his coaching tools for themselves and their clients.
We don't just teach coaching. We've built thriving coaching practices ourselves and helped hundreds of directors do the same. Our system works because it's been tested, refined, and proven with real directors in real businesses since 2018
A complete system with personalized support and a clear path to replacing your salary while you're still employed.
Build Confidence & Get Certified
Complete your PROFIT Coach Certification
Practice with AI clients until you're confident
Get the skills and credentials to charge £2,000/month
Set Up System & Sign Your First Clients
Craft your messaging with Pam in a 1:1 session
Proven lead generation strategies & AI Automation
Sign your first £2,000/month clients
Build Momentum & Replace Your Salary
Onboard clients using the complete PROFIT System
Add more clients and refine your process
Build toward £5-10K/month working 10-15 hours per week
Leave Corporate & Live Life On Your Terms
Hand in your notice and leave corporate on your terms
Scale to £10-15K+/month with full autonomy
Live the life you've been working toward
You love business and making an impact
You have 10+ years of senior leadership experience
You want autonomy, impact, and time (not just money)
You can commit 5-10 hours/week to build your practice
You're in this for the long game (6-12 months)
You don't actually love business
You're looking for overnight results
You don't have director level experience
You can't add any time to your schedule
You want guarantees without putting in the work
"You aren't in a room with a bunch of 25-year-olds."
This is not just an online course anyone can join anytime. We are extremely selective about who we allow to become a Profit Coach.
Fill out the form and schedule a call with the our team.
We’ll answer all your questions and see if The Part-Time Profit Coach is right for you.
Get everything you need to attract clients and get paid..


Learn the 5-step problem-solving framework you'll use in every coaching session with every client.
You get:
The exact questions to ask in each of the 5 steps
Example responses and how to handle any client answer
Why each question creates transformation
Listen in on real coaching sessions to see it in action


Get real coaching experience and feedback before working with paying clients.
You get:
AI practice clients with realistic business problems
Instant feedback after every session
Practice until flawless before your first real client
Master in weeks what takes other coaches years



Become a Certified PROFIT Coach with credentials that command £2,000/month fees.
You get:
Official PROFIT Coach Certification & Badge
Elite positioning from day one
Rigorous qualification that differentiates you from weekend courses
1:1 certification call with Mark


Identify exactly who you'll serve and craft messaging that attracts them.
You get:
1:1 Ideal Client Profile session with Pam
Messaging templates that make prospects think "This person gets me"
Clear positioning that differentiates you from other coaches
Confidence in who you serve and why they'll choose you


Get the complete system to consistently book calls with qualified prospects.
You get:
Multiple proven lead generation strategies
Client Connector AI platform to automate your LinkedIn pipeline
Exact messaging templates from 100,000+ messages and 1,000+ clients signed
Monthly Launch Parties to set up campaigns



Use the Value Session script to close £2,000/month clients with confidence.
You get:
Complete Value Session framework that demonstrates massive value upfront
Mini business audit script that identifies gaps and shows ROI
Objection handling scripts for every situation
Seven-figure sales process that makes getting started a no-brainer


Follow the 4-week onboarding process to blow clients away from session one.
You get:
Session-by-session breakdown of weeks 1-4
Exact questions and tools for every session
Frameworks to deliver massive value immediately
Clear 6, 12, and 36-month plan for clients



Use proven tools and frameworks to deliver transformational results every session.
You get:
Complete PROFIT System with 5 levels, 3 pillars, and 9 steps
Ready-to-use frameworks, tools, and workbooks for every session
Professionally designed resources you can deliver with confidence
The same frameworks that generated over £1 million per year




Implement the 3-year client plan and retention strategies that keep clients engaged long-term.
You get:
The 3 Step PRO Framework that ensures clients see progress every week
3-year client plan template
Retention strategies that turn 3-4 month clients into 3-4 year clients
The system that lets you earn £10K-£20K/month with just 5-10 clients
You're a senior director. You can't quit your job on a whim. You can't blast yourself all over social media. And you don't want to be in a room full of 25-year-olds. That's why we built this differently.
Our system runs discreetly in the background. Client Connector AI generates leads while you're in meetings. You take calls before work, during lunch, or in the evenings. You only leave when you're ready.
No daily LinkedIn posts. No personal brand building. No making yourself visible while you're still employed. Our automated outreach system does the heavy lifting for you, completely under the radar.
Most programs teach you to constantly chase new clients at low fees. We teach you to keep 5-10 premium clients at £2,000/month for 3-4 years. That's £120K-£240K/year with a small, manageable client base.
Not just a certificate. The complete system: frameworks, tools, scripts, AI software, sales process, delivery content, and a community of accomplished professionals who've done exactly what you're trying to do.
This is the smart way to transition from corporate to coaching. Not reckless. Strategic. And that's why it produces stories like these...
These are real results from real directors, not hypotheticals.

In just a year, a former Managing Director at JCB moved from the corporate world to becoming a successful business coach using our program.
Seeking more time for family and autonomy, he replaced his £180,000 annual income within 12 months. After signing three clients in under three weeks, he achieved full financial stability in two months. He now earns +£20,000/month, way beyond his previous salary.

An engineer sold his company for £20 million but felt stuck and unfulfilled in its new private equity firm. Unsure of his value as a business coach, he joined our program. Quickly, he blossomed into a top-notch coach, earning £10,000/month in just 35 days.
By his first year, he hit £250,000, doubling and then tripling his earnings in the next two years. Now, he's been our global coach of the year for three years, without ever losing a client. He credits us with teaching him how to win and keep high-value clients.

A former VP of Marketing at a Life Sciences tech company, Heidi left corporate just months before major layoffs hit. She joined BCA to build a consulting and coaching business from scratch.
Within her first few months, she signed three paying clients. By her second year, she had replaced her corporate income, built a thriving consulting practice, and published "The Marketing Growth Formula" which became an Amazon Best Seller. Heidi credits BCA's frameworks (featured in her book) and the community for helping her transition from executive to entrepreneur.

Once a successful director of a homecare franchise, a Tim struggled to leverage his skills in a Business Coach Franchise, despite investing heavily in it.
He teamed up with us and transformed into a top-tier business coach, making £38,000/month within two years, astonishing himself. His newfound confidence in coaching has led to exceptional client results and personal life upgrades like a new car. Through health challenges, our support remained unwavering, with our founder stepping in to coach his clients and even sign some for him.

With experience in telecommunications but little return from a hefty investment in a business coach franchise, Emerson sought help to scale up his business during COVID.
Joining us, he developed into an prestigious business coach, growing his income from under £10,000/month to over £50,000/month in two years. He became an industry leader, penning a best-selling book, and regularly signing up over five clients at his workshops.

A former military man, John had invested over £200,000 in a business coach franchise without much success.
Turning to us for a change, he transformed into a prominent business coach. Our proven framework and system using automation boosted his income by £10,000/month in just six months in 2023 - achieving this while enjoying his outdoor hobbies like surfing.
John's effective coaching has delivered extraordinary results, including turning a struggling law firm into a £50 million success, and bolstering another client's yearly profit by over £1 million. He continues to build a lasting brand in his industry.
Command premium rates
Establish immediate credibility with our proven certification
Create income security you control Have multiple revenue streams, not just one vulnerable salary
Justify £1K-£5K monthly fees
Learn to ask high-impact questions that instantly create value
Land your first client fast
30-day action plan designed to work around your director schedule
Close high-ticket coaching deals
This System has generated +$10M, even if you've never sold coaching
Get A New Level of Peer Group
You become who you surround yourself with...
While we're proud to showcase these real success stories, they represent individual achievements. Your journey will be uniquely yours.
Pete signed a client with 3 months paid upfront within 2 days of his onboarding call.
James's goal was to sign a client in his first month, he managed 3 in the first month with his first in 7 days
Gary used the godfather sales call script to onboard a client within a week.
He can't believe what we created for the other coaches but is still happy he is making so much money!
Dan had an incredible month with earning over £23,000 and signed many new clients.
Ashley started with a bang. Once he had a framework to add value there was no stopping him.
James was on fire signing a client per week his first 3 weeks in the programme!
Ian couldn't believe that he could just copy paste and send it and it booked calls in his diary.
Anne felt it was too easy, she stuck to the scripts and was ready to deliver the coaching.
Ed's first client was a big one coming just a few days after starting his marketing!
John had an inbound lead that was a whale, but knew he could rely on us for support of what to do.
Hit his 1 year goal within 3 months of starting his business, having never coached before.

Robin was excited to be getting paid what he deserved after getting support from us.

Stuart was on fire signing 5 clients in a single week after covid.

Ana had a flying start to the month signing two clients in the first 8 days.
Let's get your story on this page. It starts with a call....

Build a life where you control your calendar, choose your clients, and work when and where you want.

Replace your salary with many high-value income streams you control, create the ultimate family safety net.

Don't let your expertise go to waste, Transform from just an executive to a true difference-maker.
Replaced His £180,000/yr Salary, Only 30h/wk & At Home With Family

Business Coach Academy is the leading coaching certification and client acquisition system built exclusively for experienced executives and senior leaders. Since 2018, we've helped hundreds of directors and managers turn their expertise into profitable coaching businesses, generating over £11 million in client revenue.
The Part-Time Profit Coach is our complete system to become a certified business coach and sign £2,000/month clients, while still employed. You get the PROFIT Coach Certification, proven frameworks, AI-powered client acquisition tools, expert coaching, and a community of successful coaches. Most members who follow the system build to £5K-£10K/month part-time within 6 months.
This is for experienced directors, senior managers, and executives (10+ years' experience) who want to turn their expertise into a coaching business. You don't need coaching experience, you need business experience. If you've led teams, solved problems, and delivered results, you have what it takes.
We only work with experienced professional, no beginners. You get a complete system: PROFIT Coach Certification, proven frameworks, AI-powered client acquisition tools, expert coaching, and a community of successful coaches earning £20K-£40K/month. No franchise fees. No fluff. Just results.
The power of our approach is speed and flexibility, we're set up for busy professionals.
You can complete the core training by attending 12 x 1-hour live sessions in a single month, or join those sessions anytime as a member.
Alternatively, you can go through the content in the Academy at your own pace—watching videos or listening on the go.
Most coaches complete certification in 4-6 weeks while working full-time. After that, you can build a £5K-£10K/month coaching business working 10-15 hours per week. As you scale, you decide how much time to invest.
At a bare minimum we recommend you do the 1 hour Ideal Client call with Pam our 7 figure coach and 1-2 hours getting your automated AI campaign live so that can be running in the background so it's growing your contacts, even if you don't do anything else for several weeks or months
Yes. Most of our coaches start part-time while still employed. You can build to £5K-£10K/month working evenings and weekends, then transition full-time when you're ready. Many replace their corporate salary within 6-12 months.
Most coaches who follow the system sign their first client within 30-60 days of completing certification. Directors who follow the system and use their existing network often sign clients even faster, some within the first two weeks.
The investment is £7,800 (pay in full and save £1,000) or 4 monthly payments of £2,200. This includes everything: PROFIT Coach Certification, complete client acquisition system, AI tools, frameworks, 6 months of expert coaching, and lifetime access to the community.
See full pricing info here >>
This is not a get-rich-quick scheme. We absolutely do not guarantee that you will make money.
Your results will depend on various factors: your existing network, industry, economic conditions, timing, professional background, credibility, confidence, whether you follow our systems, and how effectively you implement the coaching process.
If you follow the system, yes. Our coaches typically recoup their investment within 90 days. Most build to £5K-£10K/month part-time within 6 months. We have hundreds of case studies proving this works when you do the work.
But you have to do the right work!
There is nothing additional you are required to pay to be successful with our program.
We do recommend LinkedIn Sales navigator which is £79/mo.
However, if you decide to turn this into a serious business, you may choose to invest in business registration, professional insurance, and other standard business expenses. The Academy community can provide recommendations on these, but there's nothing stopping you from earning £1,000-£5,000 per month per client without any additional costs.
Still have questions? Ask now.

Use the Calendar below to speak with our team. We'll determine if you're the right fit for our next workshop and, if qualified, reserve your seat before they're gone.
Pete signed a client with 3 months paid upfront within 2 days of his onboarding call.
James's goal was to sign a client in his first month, he managed 3 in the first month with his first in 7 days
Gary used the godfather sales call script to onboard a client within a week.
He can't believe what we created for the other coaches but is still happy he is making so much money!
Dan had an incredible month with earning over £23,000 and signed many new clients.
Ashley started with a bang. Once he had a framework to add value there was no stopping him.
James was on fire signing a client per week his first 3 weeks in the programme!
Ian couldn't believe that he could just copy paste and send it and it booked calls in his diary.
Anne felt it was too easy, she stuck to the scripts and was ready to deliver the coaching.
Ed's first client was a big one coming just a few days after starting his marketing!
John had an inbound lead that was a whale, but knew he could rely on us for support of what to do.
Hit his 1 year goal within 3 months of starting his business, having never coached before.

Robin was excited to be getting paid what he deserved after getting support from us.

Stuart was on fire signing 5 clients in a single week after covid.

Ana had a flying start to the month signing two clients in the first 8 days.
Book a call to speak with our team and see if you are a fit.
Pete signed a client with 3 months paid upfront within 2 days of his onboarding call.
James's goal was to sign a client in his first month, he managed 3 in the first month with his first in 7 days
Gary used the godfather sales call script to onboard a client within a week.
He can't believe what we created for the other coaches but is still happy he is making so much money!
Dan had an incredible month with earning over £23,000 and signed many new clients.
Ashley started with a bang. Once he had a framework to add value there was no stopping him.
James was on fire signing a client per week his first 3 weeks in the programme!
Ian couldn't believe that he could just copy paste and send it and it booked calls in his diary.
Anne felt it was too easy, she stuck to the scripts and was ready to deliver the coaching.
Ed's first client was a big one coming just a few days after starting his marketing!
John had an inbound lead that was a whale, but knew he could rely on us for support of what to do.
Hit his 1 year goal within 3 months of starting his business, having never coached before.

Robin was excited to be getting paid what he deserved after getting support from us.

Stuart was on fire signing 5 clients in a single week after covid.

Ana had a flying start to the month signing two clients in the first 8 days.
Right after you are accepted you’ll receive access to our exclusive members area and can access the vault of tools 6 & 7 figure coaches use to grow their business
This complete toolkit delivers proven sales strategies and scripts crafted by a head of sales who has personally closed over $4M in coaching deals. Just one new client can pay for this asset many times over.
This proven, step-by-step blueprint delivers the exact posts, outreach, and authority-building moves used by top BCA coaches to secure high-value clients quickly. Designed as a plug-and-play system for immediate ROI, even if you're still employed full-time.
This exclusive collection reveals private trainings from 7-figure coaches on charging premium prices, keeping clients for years, and developing the mindset and systems used by the industry's top 1%. Just one insight or mindset shift could add thousands to your annual income.
For a full year, you'll receive peer support, quality referrals, and ongoing learning in a vetted high-level network where members routinely collaborate on deals and support each other through challenges. Comparable masterminds charge £2,000–£5,000 per year for this level of access.
Don't let your expertise go to waste.
The Certification and Exclusive Resources to help you sign clients at fees worthy of your expertise are the fastest way to build a second income without risk.

We help experienced directors excel as a prestigious business coach but without having to risk starting a business from scratch so they can escape their corporate life and have more autonomy.
Want To See What Our Current Members Say?
£10,000 Per Month In His First 35 Days
Ashley sold his business & had lots of experience but he didn't have a framework to apply the skills & knowledge he had acquired, after joining he said "It Gave me a framework to go in and add value".
3 minutes
2 x $1,000 Clients In First 2 Days
"We have great coaching from Zander, Pam & everyone else in this community saying "This is what to do", but it is my self belief saying I can't ask for £2,000 per month. So I thought I would just ask for what the coaching is worth." The two businesses Luke signed had revenues of $18 million and $1.6 million.
3 minutes
£2,000 Per Month Client in 7 days
"Following the system, I was able to on-boarded my first £2,000 per month client in just 7 days using the copy and paste messaging”
5 minutes