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Consultants, directors and owners who built trusted advisor practices, from first clients to six-figure years. Pick a story, or watch the journeys when the films land.

Ashley Maile£500,000 a year from 14 clients. Never lost one

Former managing director, PEME Engineering

Sold his engineering company, felt stuck under the new owners, and built an advisory practice where no client has ever left.

to £10,000 of coaching sales: 35 days
to match his managing director salary: 6 months
a year, from 14 clients, none lost: £500,000

Read Ashley's story

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Will WalshOne campaign. Ten weeks. Five clients

Digital founder for 25 years, one business grown to 100 people

Burnt out after 25 years of founding digital businesses. He won ten clients in his first year, lost four, and says exactly why.

Read Will's story

Heidi HattendorfUS Coach of the Year, and her weekends back

Fractional CMO, former corporate marketing executive

Turned executive marketing experience into a fractional and advisory practice, wrote a bestselling book, and won US Coach of the Year.

Read Heidi's story

Allison HoggTwo value sessions, two clients signed

Former UK and Ireland general manager, Napp

Seventeen years at Napp, ending as general manager. Four months after joining, she had signed both of her first value sessions and found a niche she didn't know existed.

Read Allison's story

John McCarthy£600,000 found across two client businesses

Former Royal Marines officer, the Profit Sherpa for law firms

Six years with another coaching organisation without reaching £10,000 a month. He passed it in his first year with BCA, and now advises law firms.

Read John's story

James BakerThree clients in under three weeks

Former managing director, JCB

Left a senior JCB career for more time with his family. First client after seven days of marketing; still with his first clients years later.

Read James's story

Ashley ChiversSix clients, home every night

Former senior executive, construction

Went straight from a senior corporate role into his own practice. Honest about how long it took, and about why he'd do it again.

Read Ashley's story

Tim JonesFrom a £10,000 goal to months in the £30,000s

Former director, Right at Home UK

Left a costly coaching franchise and rebuilt a practice that now invoices in the £30,000s a month, on a four-day week where he can.

Read Tim's story

Emerson PattonA £457,000 year from his home office

Former telecoms director

Escaped a franchise dead end during COVID, niched into electrical and mechanical contractors, and finished a £457,000 year.

Read Emerson's story

The next step

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