The Business Coach 2-Day Certification is an intensive, executive-level event designed to transform experienced professionals into certified business coaches with income-generating skills. This exclusive workshop is led by the same team that helped over 234 coaches build thriving practices—including multiple coaches now earning £500,000+ annually.

Each day is strategically crafted to provide both deep coaching mastery and immediate client-acquisition frameworks. You'll learn the exact systems that enabled Pam Featherstone to become the #1 global business coach and build a £1 million coaching practice in under three years.

Our certification includes multiple learning formats: hands-on coaching practice, expert-led training from 7-figure coaches, and small-group implementation sessions where no question goes unanswered. Plus, you'll receive personalized 1:1 mentor feedback to accelerate your growth.

Our goal is straightforward: help you start earning £1,000–£5,000 per client per month in 2025—often while still in your current role.

To register for the Business Coach Academy Certification, book a call to speak with a member of our admissions team. We have selective entry requirements to ensure every participant can both contribute to and benefit from the experience.

Our requirements focus primarily on your professional background and business experience, and also who we believe has the right attitude to be a coach. We're looking for seasoned executives, managers, and professionals with substantial real-world experience.

If you're interested in bringing your expertise to the coaching world, book a call today to discuss if the certification is the right fit for your background and goals.

No, coaching experience is not required—we teach you every coaching skill from the fundamentals to advanced techniques in an accelerated format.

What you do need is real-world executive experience and leadership acumen. This program is specifically designed for seasoned professionals who want to leverage their hard-earned business expertise in a new way.

We don't accept beginners in the business world. Our certification is tailored for accomplished executives, directors, and senior leaders who already understand organizational challenges and have mentored teams.

Rest assured, we evaluate each applicant carefully based on their professional background, leadership experience, and potential to build a successful coaching practice. Our selective approach ensures you'll be surrounded by high-caliber peers who elevate the entire experience.

Absolutely. Even veteran coaches with years of experience and millions in coaching fees have been amazed at what they learned from our program.

Recently, we trained just a portion of this material to coaches who've been with the Academy for over 4 years—professionals who've generated millions in coaching revenue—and they were stunned by how it immediately transformed their client sessions.

On the very first morning, we show you how our coaching model compares to others you may have learned (like GROW, OSKAR, CLEAR) and why our approach delivers faster results and builds greater confidence in your coaching abilities.

Plus, this isn't just about certification—it's about joining an elite community and gaining access to client-acquisition tools developed by the absolute best in the industry. These alone separate us from every other certification available.

Your certification will be led by our senior faculty members with decades of real-world coaching experience. Our primary trainer is Mark James, who has trained thousands of coaches, including at the London Business School, and is the 'go-to' expert for high-level coaches looking to enhance their skills.

Depending on the event date and location, you'll also learn from other 7-figure coaches, including Pam Featherstone, a world-renowned, multi-award-winning business coach who built a £1 million coaching business in under three years.

Additional expert trainers include Anne Melling, who transitioned from a 25+ year high-level corporate career to coaching excellence, and Sue Gallagher, who ran 12 highly profitable businesses before helping 250+ other business owners as a certified coach and NLP trainer.

Every certification event ensures you receive personalized attention from coaches who have proven success in the real world.RetryClaude can make mistakes. Please double-check responses.

After your certification, you'll also access to the Alumni Circle, and all your workshop recordings, and the exclusive bonus materials for a full 12 months. You'll also receive your scheduled 1:1 mentor feedback call to help map your next steps.

We typically see our graduates take one of three paths:

Race Car: Those who want to exit their corporate role as quickly as possible and immediately implement our client acquisition systems full steam ahead.

Horse: Professionals who take a measured approach, acquiring a client or two when they're ready while maintaining their current position, in no particular rush.

Bamboo: Executives who primarily wanted the certification for personal growth and apply the skills to their current role, keeping coaching as an option in their back pocket for when the timing is right.

If you desire additional support beyond what's included, your mentor can discuss further options during your 1:1 call. The choice is entirely yours—we're here to support whatever timeline and approach works best for your situation.