For Consultants, Business Owners & Directors

The Proven System To Become A Respected Profit Coach

Turn your experience into a portfolio of £2,000/mo clients who stay for years, with a proven system, coaching frameworks, software, and a weekly community led by world-class coaches. It's transformed 1000s of businesses and generated millions in coaching fees. Built to fit around current projects.

250+
Profit Coaches
1,000s
Businesses Coached
£1M+/yr
Founder’s Practice
Member Stories

Trusted by leaders from various industries

Learn why experienced consultants, business owners, and directors trust our system to build lasting coaching practices.

Read Success Stories

Who we help

Is your experience going to waste?

You’ve spent years solving hard problems in business, but most days it still feels like that experience is trapped in 60‑hour weeks, slide decks nobody uses, or a role that could disappear in one meeting. Profit Coaching is how our clients turn that experience into something business owners happily pay for, month after month.

We work most often with four types of people. If you want to see your specific situation and how others like you used this, you can dive into those stories below – or just keep scrolling on this page and come back later.

Who we work with

Member Stories

Hear It Straight From The Coaches

Real members, in their own words: first clients, replaced salaries, and results that changed how they work.

Featured

First 2 discovery calls, 2 new clients in under 4 weeks

“They came from my first 200 automated LinkedIn connections… and I followed what BCA says to do. My first two sales calls became my first two clients.”

Harriet MolyneauxProfit Coach

First 2 Discovery Calls → 2 Clients In Under 4 Weeks

“Both of my first two sales calls converted to clients using the COACH method and sales scripts. One client is a high-earning solo operator who wants to grow.”

Harriet MolyneauxProfit Coach

First Client From A Single Networking Conversation

“I'd love to have you take me on as a client for coaching.”

Heidi HattendorfFormer corporate marketing executive

First Client In 2 Days · 3 Months Paid Upfront

“There you go, a client in 2 days.”

Pete EvansProfit Coach

$11,000 Client Signed In One Call

“It sounded a bit too easy.”

Anne MellingQuantum Coaching

£6m Client In The First Few Days

“The structure, clarity and templates was a huge step up from the material I'd used before.”

Ed PearsonProfit Coach

£2,000/mo Client In His First Week

“I was able to onboard one particular client in about a week or so after using the Business Coach Academy material.”

Gary PotterProfit Coach

How it works

The Academy in 3 parts

We help you move from project-based consulting (or a 60-hour director role) into a simple, repeatable Profit Coaching model built on three pillars.

Ashley Maile — coaching for 4 years, never lost a client

The Profit Coach System

What exactly do I do as a coach, & how do I keep good clients?

You get a clear Session Onboarding Plan, then the full Profit System: a COACH session method, practise on AI clients, and a first-month and multi-year roadmap so you always know what to do on calls and how to keep good clients for years, not months.

You feel legitimate charging monthly retainers because you know exactly what you’re leading clients through.

Will Walsh — 5 clients from one campaign while working two days a week

The Predictable Client-Getting Engine

Where do my £2,000/month clients actually come from?

You install simple positioning, Connect & Enrol campaigns, and a diagnostic + value-session flow so you can start real conversations and turn them into ongoing £2,000/month clients without becoming a full-time content creator.

Instead of hoping the next project lands, you have a repeatable way to add a small number of high-value clients each year.

Rob Young — realised he could not do this on his own; support was crucial

The Powerful Community and Support

How do I stay on track and not do this alone?

You plug into on-demand training, weekly calls, and a private community of experienced operators, with lifetime access so you can build this alongside your current commitments instead of on a 6-month clock.

You’re not trying to build a coaching practice in isolation – you have the system, support, and peer group to do this once, properly.

Why this is different

Why This Is Different

Why most coaching programmes aren’t built for people like you.

Built for experienced operators, not beginners

You already have commercial experience. We don’t start with “what is business?” We show you how to package and sell what you already know as a long-term coaching offer – and give you lifetime access so you can build it at a realistic pace alongside your current commitments.

Fewer clients, higher value

Most programmes push volume at low fees. We’re building you a simple roster of £2,000/month clients who often stay for years, so you don’t wake up every month starting from zero.

A complete system, not just a certificate

This isn’t just a badge. You get a coaching method, client-getting playbook, delivery and retention frameworks, tools, training, and support – so you can sign, deliver, and keep great clients without spending a year reinventing everything yourself. Advanced software and automation are available later, once your base is built, instead of being thrown at you on day one.

Serious peer group

You’re surrounded by experienced consultants, business owners, and ex-leaders – not a roomful of people who’ve never sold anything in their life. The questions, conversations, and standards are at your level or above.

What you get

Everything included inside the Academy

You’re not buying a course. You’re plugging into a complete system to sign, deliver, and keep high-value coaching clients without spending your first year reinventing the wheel.

The Profit Coach System

Build you into a credible Profit Coach

4-Week Onboarding Playbook

Know exactly what to do with your first client, session by session.

  • Minute-by-minute breakdowns for the first four sessions
  • Exact questions, tools, and outcomes for each meeting
  • Built-in “quick win” moments so clients feel the value immediately
Sara Biddle — onboarding a new client with the BOSS Dashboard
PROFIT System Playbook Library & 3-Year Journey

Never wonder “what do I do with this client?” again.

  • Multi-year Profit Coach roadmap you walk through together
  • 50+ playbooks across key areas of a business, with worksheets and tools
  • 3-year client journey and retention rhythms so 3–4-month engagements become 3–4-year relationships
Profit Framework — 5 owner levels, 3 pillars, and 9-step roadmap overviewThe 9-step Vision, Velocity, Value roadmap coaches deliver to clients
AI Practice Clients

Compress 2–3 years of coaching experience into a few weeks.

  • Realistic “AI clients” with real-world problems and objections
  • Unlimited practice sessions so you can rehearse until it feels automatic
  • Post-session feedback on what you did well and what to improve
Members practising with AI clients — real conversations, real feedback
COACH Method & Profit Coach Certification

Feel legitimate charging £2,000/month from your very first client.

  • Complete coaching framework and training so every session has a clear structure
  • 5-step COACH Method with word-for-word prompts for each stage
  • Real coaching session recordings so you can model how pros run calls
Ashley Chivers Profit Coach certification

The Predictable Client-Getting Engine

Get £2,000/month clients without being salesy

Positioning & Profile Setup

Look like a serious Profit Coach, not a consultant dabbling in coaching.

  • 1:1 ideal client & messaging session to nail your niche and language
  • LinkedIn “About” written with you, plus banner and visual assets
  • Guidance on title and positioning so ideal clients “get” you quickly
Simon Cox — first client matched the ideal client profile Pam helped define
Client-Getting Playbook

Have structured conversations without living on social media.

  • Positioning and outbound messaging built for your background
  • Simple Connect & Enrol campaigns you can run in a few hours a week
  • Follow-up and nurture scripts so leads don’t go cold
Harriet Molyneaux — first 2 clients from first 2 calls using the COACH method
Diagnostic & Value-Session Toolkit

Show prospects the ROI before they ever pay you.

  • Assessment that surfaces profit gaps and priority projects
  • Structured value-session script that walks prospects through their numbers
  • Objection-handling prompts so “I’ll think about it” becomes a real decision
The diagnostic dashboard coaches use to score a business and find profit gaps
Pipeline & Follow-Up Templates

Capture and move leads using the tools you already have.

  • Simple pipeline layout you can plug into your existing CRM or even a spreadsheet
  • Recommended follow-up cadences so you know exactly when to call, message, and email
  • In ongoing membership, you can later plug into more advanced automation when you’re ready
Charlie Bateson — discovery call booked by AI Connector in 24 hours

The Powerful Community and Support

Do this once, properly – not alone

On-Demand Training & Resources

Have step-by-step training you can dip into whenever you need it.

  • Core curriculum on building, growing, and stabilising your practice
  • Implementation guides for each stage (first client, first £5K, first £10K+)
  • New trainings added as the system evolves
The Profit Coach classroom — a COACH Model lesson open alongside the 60-lesson course contents
Weekly Live Calls & Hot Seats

Get real answers to real problems in real time.

  • Regular Q&A and implementation calls so you’re never stuck for long
  • Hot-seat coaching on live challenges in your pipeline or client work
  • Recordings available if you can’t make a session live
Profit Coach group Zoom call — coaches on gallery view with hands raised
Private Profit Coach Community

Be surrounded by serious peers, not beginners.

  • Experienced consultants, business owners, and ex-leaders building coaching practices
  • Shared wins, assets, and lessons from people a few steps ahead of you
  • A place to get perspective when you hit the inevitable wobbles
Private Profit Coach community feed — wins, calls, and members
In-Person Conferences & Meet-Ups

Meet, learn, and build belief with people already ahead of you.

  • Connect face-to-face with coaches who’ve already built the practice you want
  • Learn what’s working now — live workshops, shared playbooks, and real pipeline stories
  • Leave with clearer next steps and the belief that this is doable for people like you

6–12 month roadmap

What the first year can look like

One way your first year in the Academy can look (you keep access for life, so your pace can be faster or slower).

First 30 daysLearn

Build the skill and structure

  1. 1Complete the core Profit Coach training & COACH Method
  2. 2Practise with AI clients until calls feel natural
  3. 3Nail your positioning and update your LinkedIn/profile so you look like a real coach
Months 2–3Launch

Sign your first clients

  1. 1Run simple Connect & Enrol campaigns a few hours a week
  2. 2Use the diagnostic & value-session toolkit in real conversations
  3. 3Sign your first £2,000/month coaching clients alongside existing work
Months 4–6Leverage

Stabilise recurring revenue

  1. 1Onboard new clients using the 4-week playbook
  2. 2Start using the PROFIT System playbooks in live sessions
  3. 3Build toward a stable base of recurring revenue so every month doesn’t start from zero
Months 6–12Lifestyle

Optimise and choose your mix

  1. 1Add more clients at a sustainable pace (not a mad sprint)
  2. 2Tighten your rhythms so 2–3 focused days of coaching covers your income target
  3. 3Decide whether to reduce consulting / your role, or keep both for a season

Is this for you?

Who The Academy is (and isn't) for

This Is For You If:

Built for experienced operators ready to turn commercial track record into a coaching practice.

  • Experienced commercial track record

    You’re a consultant, business owner, or senior leader — typically billing ≈£600–£750/day or equivalent.

  • Tired of the project grind

    You’re done with proposals, scope creep, and 60-day terms — and want a small roster of long-term coaching clients instead.

  • Willing to put in the time

    Around 1 day or 2 evenings a week over the next 6–12 months, knowing you keep access for life.

  • You’ll take responsibility

    With a clear plan and support, you’ll execute — not wait for someone else to do it for you.

This Is NOT For You If:

We’re committed to the right fit. This isn’t the best path if any of these sound like you.

  • Brand-new to business

    You have no commercial experience yet. We work with people who already have real track record to build on.

  • Want it done for you

    You’re looking for a hands-off franchise or someone to “do it all for you” while you stay out of it.

  • Looking for a quick hack

    You want overnight results — not a real coaching practice you can run for years.

  • Unwilling to have conversations

    You won’t have real conversations with business owners or follow a simple outreach plan.

One simple test

If you read this page and think, “I can see exactly how this model would work for me – I just want the structure and support to do it once, properly”

…then you’re who we built The Academy for.

Join a Community of Like-Minded, Inspiring Profit Coaches

Most independent consultants and ex‑directors try to build a coaching practice alone. They get stuck in their own head, second‑guess every decision, and never see what’s actually working for others.

Inside the Academy, you’re surrounded by people on the same path:

Experienced peers, not beginners

Consultants, business owners, and ex‑leaders who’ve actually sold, led teams, and run P&Ls – not a room full of people who’ve never closed a deal.

Live calls where real problems get solved

Weekly calls and hot seats focused on real pipelines, offers, and client issues – so you’re never stuck more than a week on something that matters.

In‑person events that reset your ambition

Conferences and meet‑ups where you can see what’s working for top coaches, steal proven ideas, and leave with a clearer plan and more belief.

A place to think bigger

You’re no longer “the only one” trying to build this. You’re part of a group of people who’ve decided to stop treating their experience like a job and start treating it like an asset.

Inside the room

A walk‑around at conference — quick conversations with coaches about the room, the peers, and what this community actually feels like in person.

Book a 15-Minute Fit Call

Member wins

Real posts from the community

Wins coaches share inside the Academy — income, clients, and outcomes that changed how they work.

Ashley Chivers

Ashley Chivers

6 days ago·Wins

6 clients, £12,500 invoiced in June, half the hours

Secured 2 new clients this week, bringing me to 6 in total. In June, I will invoice £12,500 and just need £2,500 more to hit my £15,000 monthly target.

In my old corporate job, I worked 50-60 hours a week and was away 3 nights a week. Now I work around 30 hours, earn similar amounts, and am home every night.

It has been an emotional rollercoaster, but perseverance is working.

8 comments
Stuart Whitehouse

Stuart Whitehouse

6 days ago·Wins

£12,400 invoiced for July, £9.5k/month secured to March 2026

My second client has asked me to step in as MD and acquire the business through an earn-out scheme, while I continue my coaching work.

My first client increased revenue by 80 percent in just 8 weeks and cut raw material costs.

They were close to bankruptcy, but now they are back in the black and could land a new £500k contract.

I have a third client lined up and a discovery call with a potential fourth.

Special thanks to @Anne Melling for her support and the timely marketing email from Pam.

3 comments
Stuart Mason

Stuart Mason

3 days ago·Wins

5 new clients in a week after going quiet

The programme is just amazing. I joined pre Covid and kept a low profile for a while, but now the leads are exceptional. I signed 5 new clients this week.

It's down to your system, not theirs. Opportunities are everywhere right now.

5 comments
Eileen Lancaster (Bartle)

Eileen Lancaster (Bartle)

4 days ago·Wins

12-month client secured at €2,500/month

Just agreed a 12-month deal with a client at €2,500 per month. That is €30,000 locked in for the year. Happy days!

7 comments
Anne Melling

Anne Melling

3 days ago·Wins

$11,000 client signed in one call, half paid up front

Anne landed a new client for a 6-month programme at $11,000, with $4,950 paid up front. The client said yes on the spot after a single call.

"It sounded a bit too easy." Anne followed the script and now has new opportunities for referrals and talks.

2 comments
Will Walsh

Will Walsh

5 days ago·Wins

10th client win!

sharing with you my LI post today; chuffed to pieces that i've done this, but also noting that i'm losing clients too regularly once they've got what they came for!

I've maintained a regular 4 or 5 clients for last few months, I now need to get that to 9 or 10. That's the target.

10 clients and counting!

After just a few months of helping founders fundraise and grow their businesses – I've hit double figures with my 10th client won just last week!

It's an incredible feeling when someone puts their trust in you to help them out at such a critical juncture in their journey.

Often quite literally it is make or break time.

And I'm honoured and loving working with those that have big dreams, are building new horizons and want to create change for good.

If you need a sounding board or have a question just give me a shout.

Have you been at that critical juncture and learnt from it? It would be great to hear your learning.

12 comments
Allison Hogg

Allison Hogg

2 days ago·Wins

Delivered My 1st Value Sessions today and signed both clients!

As Zander says, "I let it rain"! Both clients were from the automated marketing campaign, which I started at the beginning of March.

I completed a discovery call where I took copious amounts of notes, and then aligned the value session to their challenges.

I spent a lot of time preparing, and even had the opportunity to adapt my approach after the 1st value session this morning (my price pitch felt a little clunky 1st time round), so I perfected it for the 2nd value session.

The 1st client is not an Ideal Client for me. He is a one man band but desperately needed help with his value proposition and marketing.

The 2nd client is an Ideal Client and is at an exciting growth stage in their business but is still pulled in to firefighting.

He may want some consultancy support as well as business coaching, but it was the BOSS dashboard that sealed it for him. It's such a fantastic resource.

They both responded really well to the fact that I wasn't signing them in to a contract, and that I was confident about the value I could bring that they would want to continue our partnership.

I'm not the most patient of people, but I followed the guidance from BCA and it worked!

Now I move in to value delivery with these clients which is what I have been most excited about.

Thank you to the whole BCA team, but particularly @Pamela Woodford @Zander Woodford-Smith and @Mark James

9 comments
Graham Orange

Graham Orange

3 days ago·Wins

£4.5 million profit business "Blown Away' by Framework

One client used the material to run a cash flow session for a group of businesses now making £4. 5 million in net profit.

The team was so impressed by how simple and clear it was, they applauded at the end. "They were just blown away by it. Massive thank you for that."

4 comments

Proven In The Real World

You’re not buying a theory. You’re stepping into a system that’s already working for people like you – and for the businesses they coach.

Proven for experienced operators like you

  • 250+ Profit Coaches

    Former directors, consultants, and business owners have trained and certified on this system.

  • Tens of millions in coaching fees

    Collectively, our coaches have generated tens of millions in income using this model – often from a handful of long‑term clients at around £2,000/month each.

  • 7‑figure coaching practice

    Pam built her own coaching practice to over £1M/year using this same core model before ever teaching it.

Proven for the businesses they coach

  • Hundreds of thousands in extra profit

    Coaches have used the Profit System playbooks to uncover hundreds of thousands of pounds in extra profit inside a single client within the first month.

  • Near‑bankrupt to growing fast

    One coach took a near‑bankrupt engineering business and helped drive an 80%+ revenue increase and major cost reductions in just eight weeks.

  • Clients who stay for years

    Others report clients staying for 3–5+ years, growing from survival mode into multi‑six‑figure and seven‑figure businesses with a single, structured coaching relationship.

You’re not just learning “how to be a coach.” You’re plugging into a way of working that’s been road‑tested with hundreds of experienced operators and thousands of real businesses – so you don’t have to spend the next few years guessing and rebuilding from scratch.

Book a 15-Minute Fit Call

Results

Proof, Wall To Wall

Screenshots and clips posted by members — first clients, replaced salaries, and real client results.

First 2 discovery calls, 2 new clients

Both of my first two sales calls converted to clients using the COACH method and sales scripts. One client is a high-earning solo operator who wants to grow.

This proves you should never assume who will sign. Thanks to Sue and the BCA team for their support.

£23,000 in one month + 8 clients signed

July was a really good month. 8 clients signed, £23k — and it's gone up since I messaged this morning.

Most of them are paying upfront and my pipeline is stronger than ever.

Big thanks to the community for the inspiration and support.

Second client signed in under a week

Signed my second client today — less than a week in.

Engineering and manufacturing business, him and his wife. Came through LinkedIn.

I'm really really pleased.

Amber Bartlett

Amber Bartlett

3 days ago·Wins

First client in 1 week: $6,800 consulting programme signed

Secured my first client since joining BCA a week ago. A veterinarian signed up for my 3-month consulting programme at $6,800.

She was worried about the time commitment, so we agreed to spread it out over an extra month, which made her feel valued and she signed immediately.

I haven't even reached the COACH method curriculum yet, but I used what I've learned so far.

Active listening and focusing on the transformation made all the difference. Feeling motivated and thankful for Zander, Pam, and this group.

12 comments
Alex Thompson

Alex Thompson

2 days ago·Wins

First tech client signed and invoiced for 3 months

Landed my first tech client last week. They asked me to invoice them straight away for the first three months.

The COACH work, Mark's training, and practising with the VR scenarios on The Academy have been invaluable. I also managed to pass my accreditation.

Now I have to deliver.

5 comments
Stuart Whitehouse

Stuart Whitehouse

3 days ago·Wins

£12,400 invoiced for July, 80% revenue growth, 2 new clients

From April, I was not sure this would work.

Fast forward a few months and my second client has asked me to step in as MD and acquire the business through an earn-out scheme, alongside my coaching work.

My first client increased revenue by 80% and cut raw material costs in just 8 weeks.

They were close to bankruptcy, but now they are back in the black and could land a new £500k contract.

I have a third client lined up and a discovery call with a potential fourth. All being well, I should invoice £12,400 for July and have £9.

5k/month confirmed until March 2026. Special thanks to @Anne Melling for her support and the timely marketing email from Pam.

15 comments
Shabbir Ahmed

Shabbir Ahmed

2 weeks ago·Wins

First client signed at £2,000 per month

I finally got my first client signed, sealed and paid up at £2,000 per month. First session is booked for tomorrow, face to face.

My coaching journey has taken a lot of twists and turns, but I am buzzing with excitement to get started.

17 comments

First client in just 2 days (3 months paid upfront)

"There you go, a client in 2 days."

Robin Hayhurst

Robin Hayhurst

4 days ago·Wins

First full price client signed

Just signed my first full price, twice-a-month client. Thanks to Pam Featherstone for your awesome support and Zander Woodford-Smith.

I have 5 more closing calls next week, so this could be a great work month.

17 comments
Allison Hogg

Allison Hogg

2 days ago·Wins

Delivered My 1st Value Sessions today and signed both clients!

As Zander says, "I let it rain"! Both clients were from the automated marketing campaign, which I started at the beginning of March.

I completed a discovery call where I took copious amounts of notes, and then aligned the value session to their challenges.

I spent a lot of time preparing, and even had the opportunity to adapt my approach after the 1st value session this morning (my price pitch felt a little clunky 1st time round), so I perfected it for the 2nd value session.

The 1st client is not an Ideal Client for me. He is a one man band but desperately needed help with his value proposition and marketing.

The 2nd client is an Ideal Client and is at an exciting growth stage in their business but is still pulled in to firefighting.

He may want some consultancy support as well as business coaching, but it was the BOSS dashboard that sealed it for him. It's such a fantastic resource.

They both responded really well to the fact that I wasn't signing them in to a contract, and that I was confident about the value I could bring that they would want to continue our partnership.

I'm not the most patient of people, but I followed the guidance from BCA and it worked!

Now I move in to value delivery with these clients which is what I have been most excited about.

Thank you to the whole BCA team, but particularly @Pamela Woodford @Zander Woodford-Smith and @Mark James

11 comments
Chris Ash

Chris Ash

4 days ago·Wins

First 2 clients signed for a full year

My first 2 clients have confirmed and paid for 12 months of support. Both came through my existing network, just 3 weeks into LinkedIn marketing.

First session is booked for next week, then bi-weekly after that. Looking forward to helping them grow, both personally and in business.

2 comments
Will Walsh

Will Walsh

6 days ago·Wins

Another client signed on a no win-no fee, aiming for £700k+

Signed up another client on a no win-no fee basis, with the win being them raising £700k or more.

The key has been getting back to interested people straightaway through LinkedIn on my mobile. Since I only get a handful of leads a week, speed is critical.

Thanks once again to the team. My mojo is back and purpose restored.

8 comments
Ashley Chivers

Ashley Chivers

5 days ago·Wins

6 new clients, £12,500/mo, Half the Hours

6 Clients, £12,500/Mo, Half The Hours I secured 2 new clients this week, bringing me to 6 in total.

In June, I'll invoice £12,500, just £2,500 short of my £15,000/ month target.

In my previous corporate role, I worked 50-60 hour weeks and was away 3 nights a week.

Now I work around 30 hours per week, earn similar money, and I'm home every night.

16 comments
John McCarthy

John McCarthy

1 month ago·Wins

6-month programme with 6 HoDs, £1,000 pcm

A lead from Malaysia reached out after reading my LinkedIn posts. He wanted 1 hour of coaching for one of his top Heads of Department.

I upsold to a 6-month programme for all 6 HoDs at £1,000 per month. With the conversion rate, it is £5,000 pcm for him.

The goal is to build their commercial acumen so he can hand over the business and retire. Planning a business trip to Malaysia in the next 6 months.

14 comments

Covered my outgoings in just 2 months

If someone had said to me six months ago, when I was coming to the end of my career at JCB, that within the first couple of months I'd have my bankings pretty much covering my outgoings — I'd have snapped their hand off.

So to be there after the first two months is great. It sort of takes the pressure off a little bit.

£10,000 in coaching sales in just 35 days

"The Profit Coach System gives you a level of clarity and understanding on how to apply your knowledge."

$11,000 client signed in one call, half paid up front

"It sounded a bit too easy."

£2,000 per month client in 7 days

Gary landed his first £2,000 per month client within a week by following the Business Coach Academy system.

He used the copy and paste messaging to onboard quickly.

"I was able to onboard one particular client in about a week or so after using the Business Coach Academy material."

Amber Bartlett

Amber Bartlett

4 days ago·Wins

First one-call sale: $12,000 closed

I got my first one-call sale yesterday for $12k, or $1k per month for 12 months.

My ideal client is on Facebook more than LinkedIn, so I've been posting in the right groups.

Someone saw my comment, reached out, and by the end of the call said, 'I've been wanting to do this for 10 years so let's go.'

I used so much from the training modules to make this happen. Thank you. I'm feeling some momentum.

17 comments
Ashley Chivers

Ashley Chivers

4 days ago·Wins

£8,100 invoiced after signing 4th client

Secured a new multi-site Roofing Merchant client from my January newsletter. Booked 2 x 2-day training days for £6,600.

Used the COACH method to understand their needs, and the MD agreed to the investment on the spot and discussed adding more.

Now at 4 clients and invoicing £8,100 in March. The £12k/month target is getting closer.

15 comments
Stuart Whitehouse

Stuart Whitehouse

6 days ago·Wins

£12,400 invoiced for July, £9.5k/month secured to March 2026

My second client has asked me to step in as MD and acquire the business through an earn-out scheme, while I continue my coaching work.

My first client increased revenue by 80 percent in just 8 weeks and cut raw material costs.

They were close to bankruptcy, but now they are back in the black and could land a new £500k contract.

I have a third client lined up and a discovery call with a potential fourth.

Special thanks to @Anne Melling for her support and the timely marketing email from Pam.

3 comments

£6 million client in the first few days

"The structure, clarity and templates was a huge step up from the material I'd used before."

John McCarthy

John McCarthy

yesterday·Wins

£600,000 in cost savings across two businesses

My client said this...

"You're like the magic wand that comes into business and sprinkles fairy dust. You have a good framework, a good programme to follow, and you know how to adapt it to where that individual is at."

"Between two businesses, I found £600,000 worth of cost savings."

When I met Kim, her business was about to go under. Within a month, we found £600,000 in savings.

It's not fairy dust. It's the PROFIT programme.

I cannot tell you how good this programme is and the difference it's making in people's lives.

14 comments

Signed 5 clients in 2 weeks

Robin is seeing real momentum, with people reaching out and showing interest. In the last two weeks, he signed 5 new clients.

"I've got people phoning me and saying they're interested, which is great."

Emerson Patton

Emerson Patton

5 days ago·Wins

76 bookings for my webinar and bigger clients signing on

I am up to 76 bookings for my webinar next week. Today I signed a £7m turnover business for a second strategy session and discussed ongoing coaching.

I also upgraded another client from £995 to £1995 for 3 coaching clients across his business. I am now working on pricing for bigger clients too.

5 comments

£136,000 per year in coaching fees in just 90 days

Ashley hit £136,000 per year in coaching fees within three months and is on track for £160,000, his original first-year goal.

Despite COVID-19 challenges, he kept supporting clients and expects even more growth soon.

"All of a sudden I'm hitting around £160,000 per annum in coaching fees, in just 90 days."

Joe Rowan

Joe Rowan

4 days ago·Wins

£9,000 per month for 1 day a week consulting

I’m consulting for a company in the medical device area, which fits my background. It’s just one day per week for £9,000 per month.

I’m having lots of fun and it fits perfectly with being retired while staying mentally active.

14 comments

Pure delight seeing 1st client get results

Anne shares the joy of seeing her clients make real progress after just 5 sessions, when initial she was worried this wouldn't work.

She talks about the relief and happiness when her coaching leads to real change. "Just the joy of it that it did."

First client landed from a single networking call

A casual catch-up led to my first coaching client. I wasn't even looking for new business, but sharing my move from corporate inspired her to ask for coaching.

"I'd love to have you take me on as a client for coaching."

Will Walsh

Will Walsh

4 days ago·Wins

Signed 3 clients in one week

After a whirlwind week, I signed up clients 2 and 3, plus another on a no win-no fee (if they raise £700k+).

The key has been getting back to interested people straightaway through LinkedIn on my mobile. Since I only get a handful of leads a week, speed is critical.

Thanks to the team, my mojo is back and purpose restored.

2 comments
John McCarthy

John McCarthy

3 weeks ago·Wins

Signed a new client with the new sales system

Signed a client today using the new sales process. It was really easy to follow and made the conversation simple.

The lead came from our Top 100 Strategy. We connected in August 2023, exchanged a few LinkedIn messages, and I reached out last month after she liked my post.

She replied, 'Be good to chat soon as we need some guidance on how to think about bringing better value internally?' (meaning team generating more profit).

She understood the process straight away and said it was exactly what they needed.

The question sections helped bring her into the conversation, and she was surprised by how much value I shared in just the first call.

I didn't follow the script exactly, but knowing the system made it work. Thanks to Pam, Zander and Jack for building the process and PowerPoint.

16 comments
Chris Wharram

Chris Wharram

5 days ago·Wins

New coaching client at £1,295 per month plus upsell opportunities

Started a client on alignment only and just rolled them into a coaching programme at £1,295 per month.

Also added a monthly tiddler at £250 for an hour a month, with an upgrade proposal in for an extra £500 per month and a subscription for my recruitment software and management system.

Best week for a while.

5 comments
Martin Musk

Martin Musk

3 days ago·Wins

First client paid 6 months upfront and first session done

Today my first client paid for 6 months upfront and we had our first coaching session.

We started with the Business Growth Matrix, but spent half the call on immediate business issues. It feels great to finally get some runs on the board.

The first one's always the hardest, so the second should be easier. Big thanks to Sue for all the support.

7 comments
Simon Leslie

Simon Leslie

4 days ago·Wins

First client: £800/month for 6 months

Landed my first gig today. A 6 month programme at £800 monthly, providing leadership coaching for a rising member of a toy company.

This came from a VIP nurture campaign. Trade fair, then a Guinness, then a coffee meeting, then Zoom.

Hopefully this leads to greater things.

3 comments
Stuart Whitehouse

Stuart Whitehouse

3 days ago·Wins

First 2 clients signed from my network

I have officially signed my first two clients, both from my personal network.

They have committed to a 6-month engagement with a 3-month review, monthly invoicing, payments in advance, and a 30-day notice period.

This fits perfectly with the service model I designed for consistent, high-quality support.

For now, we are working face-to-face and attending key customer meetings, which lets me practise the system in a comfortable environment and handle any concerns directly.

Future clients will be online only to keep things flexible and scalable.

My marketing campaign went live last week and interest is already building. A third potential client has booked a discovery call for later this month.

4 comments
Daniel Andersen-Tuffnell

Daniel Andersen-Tuffnell

5 days ago·Wins

Wins ! 3 New Clients Today, 2 renewing in the last 3 days

Today was one of those days where the work behind the scenes starts to show. 2 new clients closed. 1 client renewed, with team support added in.

2 came through networking. 1 came through a client referral.

And last week, I also brought in a new small micro business client and another client renewed to monthly support.

The biggest win for me is not just the new business.

It's the pattern.

Networking is turning into conversations. Conversations are turning into clients. Client work is turning into referrals.

Existing clients are renewing and expanding.

That's the bit I'm most proud of.

Because growth is not just about getting new clients.

It's about building enough trust that people stay, refer, renew, and bring their team into the work.

Big reminder for me today:

Relationships compound when you keep showing up properly.

This has been my intention for the last 2 months,

Most exciting i have 5 more very strong opportunities / prospects in the next week them all booked.

Stay tuned!

Thanks to all community and team for the support, guidance and environment to learn and push myself.

13 comments
Will Walsh

Will Walsh

1 week ago·Wins

First paying client from my first campaign in just a week

Super chuffed. My first paying client is starting next week, straight from my first campaign. Two meetings in one week and done.

It may only last a few months to sort out their critical issue, but I’m on cloud nine for what might be.

I really thought about my list and my messaging, and went bespoke instead of using the sales pitch. Thank you to Zander and the BCA.

16 comments
Ashley Chivers

Ashley Chivers

6 days ago·Wins

6 clients, £12,500 invoiced in June, half the hours

Secured 2 new clients this week, bringing me to 6 in total. In June, I will invoice £12,500 and just need £2,500 more to hit my £15,000 monthly target.

In my old corporate job, I worked 50-60 hours a week and was away 3 nights a week. Now I work around 30 hours, earn similar amounts, and am home every night.

It has been an emotional rollercoaster, but perseverance is working.

10 comments
Emerson Patton

Emerson Patton

3 days ago·Wins

3 new clients in a week, including my first in Australia

Sold another session and gone global. Signed a new client in Melbourne, Australia, all from my home office in the UK through Zoom webinars and strategy calls.

That makes 3 new clients in a week during a pandemic. Happy with that result.

6 comments

£4.5 million profit business "Blown Away' by Framework

"They were just blown away by it. Massive thank you for that."

This is just a small sample of reviews

There are hundreds more member wins on the full results wall.

See all member wins

Investment

One Client Pays for Lifetime Access

Invest once. Keep getting the return for life.

Lifetime access

£9,900

one-time

The full system — not just a course, not just tools. Everything you need to build and run a £2,000/month-per-client coaching practice.

Coaching

  • COACH Method & coaching frameworks
  • Client delivery frameworks & session plans
  • Profit System playbooks & multi-year client journey
  • AI practice clients with session feedback
  • Profit Coach certification

Getting clients

  • Ideal client profile & positioning
  • Client-getting playbook (Connect & Enrol)
  • Value-session scripts & diagnostic toolkit

Programme

  • On-demand training & weekly live calls
  • Private community & in-person conferences
Book a 15-Minute Fit Call

Prefer to spread it? 6 × £1,750 (total £10,500). We’ll walk through both options on your call.

All sales are final. We only enrol via a fit call.

Who you’ll learn from

Trained and supported by people who've actually built this

You’re trained and supported by people who’ve actually built the kind of practice you want – not theorists.

Pam Woodford

Lead Profit Coach

Multi-award-winning business coach with 36+ years building and growing companies. Former global #1 coach in the world’s largest coaching franchise. Pam grew her own coaching business to £1 million a year in three years — and leads your ideal client work and the practical “how to get and keep clients” strategy.

Zander Woodford-Smith

Co-founder

From his early 20s, Zander coached Olympic athletes and coaches and FTSE 100 executives. He also grew a personal growth brand to over 22,000 entrepreneurs and coaches using the tools you’ll get here — then built the Academy so you get the same engine and structure, not just theory.

The next step

Ready to change vehicles without gambling everything?

Book a 15-minute fit call. We'll map how the Profit Coach model would work in your world — and whether it's a strong fit — before you invest.

FAQ

Get the information you need

Coaching

Will this work for my background?

Yes — this is built for independent consultants, business owners, and senior leaders with real commercial track record. If you're still employed, you can build alongside your role at a realistic pace. It works whether you're new to coaching or already have a few clients and want a proper practice structure.

I’m not sure I’m really ‘a coach’ – I’m a consultant. Does this still fit?

That identity fear is common — and exactly who this is for. You get the COACH Method, AI practice clients, certification, and a 4-week onboarding playbook so you feel legitimate running sessions and charging monthly retainers. Same commercial brain; different delivery model.

What if I’m not sure I can do this?

That doubt is normal — most people who join aren’t wondering if the idea is real; they’re wondering if they can step into it. Read who can become a Profit Coach for the backgrounds that tend to thrive, what “good” actually looks like, and how we bridge the gap in your first 90 days.

What if I’m already coaching a bit – is this overkill?

No. If you have ad hoc clients but no pricing, client-getting, or retention system, this moves you from “a few coaching conversations” to a proper practice — structure, pipeline, and long-term client journeys.

Getting clients

How long until I can expect to sign my first client?

It depends on execution. Many people sign in months 2–3; some faster, some slower. It isn't guaranteed — but you have a clear plan, tools, and live support so you're not guessing.

Do I have to post on social media every day?

No. You use Connect & Enrol— simple campaigns and outreach you can run in a few hours a week. You don't need to become a content influencer.

What if I’m not ‘good at sales’?

You don't become a hard closer. You get value-session scripts, diagnostics, and practice so you can have structured conversations with business owners about their numbers — not slick pitching.

What if the economy gets worse – is now a bad time?

Coaching that helps businesses survive and optimise is often more valuable in tight markets. A diversified roster of monthly clients is usually safer than one big project — or a single employer — when budgets get cut.

The programme

How much time do I realistically need to make this work?

Around 1 day or 2 evenings a week over 6–12 months. You keep access for life, so you're not on a sprint clock — build it at a pace that fits your current commitments.

What happens after the first 6–12 months?

You keep access to the core system, trainings, and community for life. Once your base is built, ongoing membership is an option if you want extra tools and support — not a requirement to keep what you already have.

Can I just get the tools / software without the full system?

No. The software and tools are built to support the Academy, not replace it.

On the front end, you get the full method, frameworks, and playbooks plus simple diagnostic and planning tools you can use with clients straight away. As your practice grows, you can choose to plug into more advanced platforms and automation through our ongoing membership.

Why not sell the tools alone?Because they're built around a specific way of thinking about profit, diagnostics, and coaching relationships. The academy and live support teach you how to operate like a Profit Coach. Without that, the tools won't make sense and you'll just bolt them onto a broken model.

If you're only looking for a piece of software, this isn't the right solution. If you want a complete way to get, deliver, and keep £2,000/month clients — and then use tools to make that easier — that's what the Academy is for.

Do you offer refunds or guarantees?

No. This is a serious business investment and you get full access from day one, so we don't offer refunds. That's why we sell via a call: to make sure it's a strong fit before you join. If you're not sure, the right next step is to book a 15-minute fit call and we'll help you decide — not buy “just to see.”

Pam Woodford

If you're still weighing this up — ask. We'll tell you straight.