For experienced consultants, directors and owners

Get your next high-value advisory client in 90 days

From 3-month contracts to 3-year retainers. We build your trusted advisor practice around the experience you already have, and get it live in 10 days. You advise.

Book a call with PamSee your month, both ways

A paid four-month programme. We start 10 builds a month.

250+ members since 2018

From hired help to trusted advisor

You're good at what you do. You're still paid as hired help.

Hired help gets scoped, paid by the day, and let go when the project ends. A trusted advisor is the person an owner calls first, and works with for years. The difference isn't ability. It's the business around you.

The old way

Hired help

  • Paid forYour time, by the day
  • Clients come fromReferrals and proposals
  • SellingA five-hour proposal
  • The workYou do it for them
  • How longA 3-month project
  • What you buildNothing that lasts

The new way

Trusted advisor

  • Paid forYour judgement, on a monthly retainer
  • Clients come fromCampaigns that start conversations
  • SellingA conversation where the owner sees their own gap
  • The workThey do it. You guide it.
  • How longA 3-year relationship
  • What you buildA practice, and a portfolio of clients who stay

See your own month both ways

What the shift looks like

“The owner originally wanted me to come in as a consultant… I sold him the coaching engagement.”

Daniel Mirwis. Weeks later, the owner said “the work we'd done (he did it) had made a massive difference”. Then: “I’m in.”
Daniel Mirwis

Daniel Mirwis

5 Aug·Wins

Small client win this week

I’ve been working for around 7-8 weeks with an owner-led operational business where the owner originally wanted me to come in as a consultant (which I'm trying to escape) to fix the role/responsibilities/team structure for him. I sold him the coaching engagement with an understanding to review if he still needs someone to come in once we get started.

I’ve been trying to hold the line that the real win is not me becoming the external fixer - it’s helping him get the structure, expectations and ownership out of his head and into the business.

… I had a mini-session while he was away and he said that the work we'd done (he did it) had made a massive difference.

He also said he’d told his wife that he could already feel the work had been worth it. Then when I said he'd just dipped his toes in the water, he replied 'I’m in'.

4 comments

How it works

We build the practice. You advise.

Most programmes hand you a manual and a box of parts. We build the car, fill the tank, hand you the keys and sit beside you while you drive.

  1. 1

    Book a call with Pam

    We look at your experience, the owners you could help, and whether this is right for you.

  2. 2

    We build it, live in 10 days

    Your position, campaigns, website, sales process and client delivery, built around you.

  3. 3

    You win and keep clients

    You reply, have the conversations and advise. We stay beside you while you do.

What we build

Three parts. One job for you in each.

01

Get Calls

We build

  • Your position: who you help, and with what
  • Your prospect list
  • Four LinkedIn campaigns
  • Your website, CRM and calendar

Your one jobReply to the owners who respond.

02

Win Clients

We build

  • One offer and one price
  • The sales conversation, step by step
  • Follow-up that runs itself
  • Pam beside you on your first real call

Your one jobHave the conversation.

03

Keep Clients

We build

  • Onboarding for every new client
  • The Profit System you use with owners
  • Session plans and a client portal
  • Renewals, so clients stay for years

Your one jobAdvise.

The four months

Live in 10 days. Built in 30.

Days 1 to 30

Build

We build everything around your experience. Your campaigns go live within 10 days of onboarding.

Months 2 to 4

Establish

Calls come in. We work alongside you on every sales conversation and your first clients, with weekly group calls.

After four months

Grow

Keep the community, weekly calls and training for life. Trusted Advisor OS keeps your website, CRM and campaigns running, for £495 a month. It's optional.

Live in 10 days · Built in 30 · Love it or leave it at 60 · Your next high-value advisory client in 90

Clients who stay

14 clients in three and a half years. Never lost one.

Ashley Maile, former managing director. He matched his MD salary within six months, and in three and a half years he's never lost a client.
£500,000/year 3.5 years coaching, 14 clients, never lost a single oneAshley Maile, Former managing director, PEME Engineering · 1 min

Members

The people who made the shift

Their words and their results. These came through our earlier, taught programme. Now we build it for you.

First 2 discovery calls, 2 new clientsHarriet Molyneaux, Profit Coach · 1 min
I'm easily signing 2 clients per month from my top 100Daniel Andersen-Tuffnell, Business MIndsets · 17 sec
How I learned to win and keep high-value clientsAshley Maile, Former managing director, PEME Engineering · 34 sec
Will Walsh

Will Walsh

1 week ago·Wins

First paying client from my first campaign in just a week

Super chuffed. My first paying client is starting next week, straight from my first campaign. Two meetings in one week and done.

It may only last a few months to sort out their critical issue, but I’m on cloud nine for what might be.

I really thought about my list and my messaging, and went bespoke instead of using the sales pitch. Thank you to Zander and the BCA.

16 comments
Joe Rowan

Joe Rowan

4 days ago·Wins

£9,000 per month for 1 day a week consulting

I’m consulting for a company in the medical device area, which fits my background. It’s just one day per week for £9,000 per month.

I’m having lots of fun and it fits perfectly with being retired while staying mentally active.

14 comments
Martin Musk

Martin Musk

3 days ago·Wins

First client paid 6 months upfront and first session done

Today my first client paid for 6 months upfront and we had our first coaching session.

We started with the Business Growth Matrix, but spent half the call on immediate business issues. It feels great to finally get some runs on the board.

The first one's always the hardest, so the second should be easier. Big thanks to Sue for all the support.

7 comments
Allison Hogg

Allison Hogg

2 days ago·Wins

Delivered My 1st Value Sessions today and signed both clients!

As Zander says, "I let it rain"! Both clients were from the automated marketing campaign, which I started at the beginning of March.

I completed a discovery call where I took copious amounts of notes, and then aligned the value session to their challenges.

I spent a lot of time preparing, and even had the opportunity to adapt my approach after the 1st value session this morning (my price pitch felt a little clunky 1st time round), so I perfected it for the 2nd value session.

The 1st client is not an Ideal Client for me. He is a one man band but desperately needed help with his value proposition and marketing.

The 2nd client is an Ideal Client and is at an exciting growth stage in their business but is still pulled in to firefighting.

He may want some consultancy support as well as business coaching, but it was the BOSS dashboard that sealed it for him. It's such a fantastic resource.

They both responded really well to the fact that I wasn't signing them in to a contract, and that I was confident about the value I could bring that they would want to continue our partnership.

I'm not the most patient of people, but I followed the guidance from BCA and it worked!

Now I move in to value delivery with these clients which is what I have been most excited about.

Thank you to the whole BCA team, but particularly @Pamela Woodford @Zander Woodford-Smith and @Mark James

11 comments

Read more member stories

Is this for you?

Built for people with real experience

It's for you if

  • You've run things, fixed things or advised people for years
  • You're tired of proposals, day rates and projects that end
  • You'll reply to owners, have the conversations and do the advising
  • You want fewer, better clients who stay for years

It isn't if

  • You're new to business and have no experience to build on
  • You want passive income or someone to do the advising for you
  • You need a guaranteed number of clients
  • You're looking for a job or a board role

Investment

One price. A 60-day way out.

The four-month build

£2,500 a month for four months

or £10,000 upfront

  • Get Calls, Win Clients and Keep Clients, built for you
  • Live within 10 days of onboarding
  • Pam beside you on your first real sales call
  • Weekly group calls, the community and training, yours for life once you finish
Book a call with Pam

After four months, Trusted Advisor OS is optional at £495 a month.

Love It or Leave It

Give it 60 days. If it isn't right for you, stop paying. If you paid upfront, we give you £5,000 back. You keep your blueprint, so nothing you've done is wasted.

We don't guarantee clients or income. Nobody honest can. We aim for your next high-value advisory client within 90 days, and work alongside you to get there.

Who builds it

A mother and son who've done it themselves

Pam Woodford

Co-founder

Grew her own practice from zero to £1M a year in under three years. Global Coach of the Year at ActionCOACH, three years running. Still speaks with almost everyone who joins.

Zander Woodford-Smith

Co-founder

Built Stryv to 22,000 customers, and has worked with Olympic coaches and FTSE 100 leaders. Builds the systems behind every member's practice.

Read our story

Questions

What people ask first

Do I need to become a coach?

No. You'll use coaching as one way of working with owners, alongside your consulting and mentoring. You're not becoming someone new. You're becoming the advisor owners call first.

How much time does it take?

We do the building. You reply to the owners who respond, have the sales conversations and advise your clients. Most members start alongside the work they already do.

What does it cost?

£2,500 a month for four months, or £10,000 upfront. After that, Trusted Advisor OS is optional at £495 a month.

What if it isn't right for me?

Love It or Leave It: if it isn't right in the first 60 days, you stop paying. If you paid upfront, we give you £5,000 back. You keep your blueprint.

Will you guarantee me clients?

No, and nobody honest can. We aim for your next high-value advisory client within 90 days, and we work alongside you to get there.

Is it a franchise?

No. Your business, your name, your clients. No royalties, no territory.

All questions

We start 10 builds a month

Ready to be the advisor owners call first?

Book a call with Pam. We'll look at your experience, the owners you could help, and what we'd build for you. If it isn't right, we'll say so.

Book a call with Pam
Pam Woodford

If you're still weighing this up — ask. We'll tell you straight.