You have the Framework. You have the Toolbox.

Now you need to know how to actually deliver it.

This is where most coaches lose clients. Not because they lack skills or tools—but because they don't have a clear process for how to work with clients over time.

Without a process:

• Onboarding feels chaotic

• Sessions feel reactive

• Clients lose momentum

• They leave after a few months

With a process:

• Onboarding sets a strong foundation

• Sessions deliver consistent value

• Clients see continuous progress

• They stay for years

That's what the Client Journey gives you: a proven process for keeping clients engaged from their first session to year five and beyond.

The Three Phases

The Client Journey has three phases that work together to create long-term retention:

Phase 1: Client Onboarding (Weeks 1-6)

The first four sessions set the foundation for everything that follows.

You'll assess where they are, create their 3-year vision, build their 90-day plan, and establish total confidence in you as their coach.

By the end of onboarding, your client has complete clarity—and you've set yourself up for long-term retention.

[Learn how to onboard clients →]

Phase 2: Ongoing Sessions (Twice Monthly)

After onboarding, you meet twice per month for 90-minute sessions.

You'll review progress on their 90-day plan, address obstacles, solve problems, and keep them moving forward using the Framework and Toolbox.

This is where the transformation happens month after month.

[Learn how to structure ongoing sessions →]

Phase 3: Quarterly Check-Ins (Every 90 Days)

Every 90 days, you step back and run a strategic review.

You'll review the past quarter, assess progress against the Framework, celebrate wins, and set the next 90-day plan.

This is how you keep clients for years, not months—because every time they achieve one goal, you help them see the next level.

[Learn how to run quarterly check-ins →]

Why This Matters

Clients don't leave because coaching isn't valuable. They leave because:

• They don't see progress

• They don't know what comes next

• They feel like they can "do it on their own now"

The Client Journey solves all three.

By following this process, you create:
✓ Visible progress (they see how far they've come)
✓ Clear next steps (they know what's coming)
✓ Continuous value (they need you to get to the next level)

That's how coaches like Ashley Maile keep clients for years and never lose one.

What's Next

Start with Client Onboarding and learn the four sessions that set the foundation for long-term retention.

Then move through Ongoing Sessions and Quarterly Check-Ins to understand the complete system.

Ready to learn how to onboard clients? [Continue to Client Onboarding →]