Zander Woodford-Smith

Founder & CEO

Zander Woodford-Smith is the founder of Business Coach Academy, co-author of the international best seller “Better Business, Better Life, Better World,” and his coaching tools are used by 22,000 people worldwide.

graduating from #1 International Business programme in USA

Zander began his journey after graduating from the No. 1 international business programme in the USA. After completing his degree and moving back to the UK in 2013, he settled at Complete Coherence, a highly specialised leadership and development firm.

Coached Olympic Coaches, Athletes & FTSE 100 Execs

In his 3 years working as Dr. Alan Watkins’ right-hand man, Zander coached countless FTSE 100 executives and Olympic coaches & athletes. He trained them in areas such as performance and emotional intelligence.

Zander Turned His Career Into His Own Business

Zander knew there was more to life and longed for more freedom. This led him to leave Complete Coherence and start a business of his own, Stryv. After months of struggle, Zander was finally able to turn things around and scale to $100,000 per month, serving 22,000 customers.

Meanwhile, Zander’s mum, Pam, was the number one ranked business coach at the world’s biggest coaching franchise, ActionCOACH.

Business Coach Academy Was Born

In 2018, the two finally teamed up to start Business Coach Academy. Since then, they’ve worked with 140 coaches.

Many of these coaches have won awards, and all of them enjoy more freedom, autonomy, and family time than in their previous corporate lives.

Work From Anywhere In the World

Zander was able to do all of this while travelling the world, working from places like Miami, Dubai, Singapore, Sydney, and New York.

But that wasn’t the only benefit...

Be recognised For Making an Impact

2x global impact award runner-up for B1G1

Co-author of the international best-seller “Better Business, Better Life, Better World"

TedX speaker

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“There is nothing better than making money doing something you love”

Alex Hormozi

Zander Has Helped 140+

Coaches

Below, you can read just some of the ways Zander and Business Coach Academy have made a positive impact on their coaches’ lives:

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Have less email in their inboxes

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More dinners at home with the family

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A Bigger Bank balance

We Believe EVERYONE Deserves Financial Freedom & A Flexible Lifestyle To Enjoy It.

James Baker - Former MD, JCB

1 Year To Replace JCB Salary (£180,000)

In just a year, former Managing Director at JCB, James, moved from the corporate world to becoming a successful business coach using our program.

Seeking more time for family and autonomy, he replaced his £180,000 annual income within 12 months. After signing three clients in under three weeks, he achieved full financial stability in two months. He now earns +£20,000/month, way beyond his previous salary.

Ashley Maile- Former MD, PEME Engineering

£0 → £250,000 in 12 months

Ashley was an engineer who sold his company for £20 million, but felt stuck and unfulfilled in its new private equity firm. Unsure of his value as a business coach, he joined our program. Quickly, he blossomed into a top-notch coach, earning £10,000/month in just 35 days.

By his first year, he hit £250,000, doubling and then tripling his earnings in the next two years. Now, he's been our global coach of the year for three years, without ever losing a client. He credits us with teaching him how to win and keep high-value clients.

Emerson Patton - Former Telecoms Director

£42,000/mo + Best Selling Author

With experience in telecommunications but little return from a hefty investment in a business coach franchise, Emerson sought help to scale up his business during COVID.

Joining us, he developed into an prestigious business coach, growing his income from under £10,000/month to over £50,000/month in two years. He became an industry leader, penning a best-selling book, and regularly signing up over five clients at his workshops.

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We help experienced executives excel as a prestigious business coach but without having to risk starting a business from scratch so they can escape their corporate life and have more autonomy.

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