BUSINESS COACHING CERTIFICATION | BE A CERTIFIED PROCOACH

Business Coach Academy gives experienced business executives & directors everything they need to have more freedom & autonomy.

How would you like to:

Have more family time?

Escape corporate bureaucracy?

Have greater job security?

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Our proven system has helped directors become business coaches from prestigious firms like these:

Apple, JCB, IBM, Dell, & Nike logos

Want to build

your own business coaching practice

But don’t know where to start?

Our system has helped executives from

Business Coach Academy TrustPilot

Here's What Our Coaches Say:

100s Of People Have Changed Their Lives With Business Coach Academy

Ashley Maile

Ashley Maile

Former Managing Director

£0 to £10,000/Mo In 35 Days

"They gave me a framework to build my own unique system to then go in & deliver, to the extent that after 35 days in the program, I'm already up to £10,000 per month in coaching fees."

Emerson Patten

Emerson Patten

Former director, contracting & telecoms

£42,000/mo

"I couldn't believe my eyes when I saw the numbers—£42,000 last month! Yes, it took 2 years to build, but it was worth every second. Thank you for your expertise!"

Tim Jones

Tim Jones

Former Sales Director, Homecare Industry

£38,000/mo

"This month will hit £38,000, which, if you'd said that to me 2 years ago, I wouldn't have believed it!"

Daniel Anderson-Tuffnell

Daniel Anderson-Tuffnell

Former Executive, Spartan Race

£23,000/mo

"Thanks to their guidance, I was able to earn £23,000 last month and secure 8 new clients. Their approach is practical and effective—highly recommended!"

Gary Potter

Gary Potter

Former Head Teacher

£2k/mo in 7 days

"Following the system, I onboarded my first £2,000 per month client in just 7 days using the Godfather script that is part of the system. It felt authentic, not salesy."

Ian Finney

Ian Finney

Former Exec

Copy, Paste, Send...

"Copy, paste, send... That's all I did. The follow-up message was all worded for me. Sales call is booked for next week; if it's not broke, don't fix it."

The 3 Year

Business Coach Plan

We really should charge for this.

Here’s Business Coach

Academy at a glance

We train you how to coach right through to building your own thriving coaching business generating +£200,000 per year.

Sign High-Value Clients

From idea, to launch, to growth, it's a complete business in a box

Coach Clients

Prospecting, closing, coaching. Whatever it is, we'll show you how

Keep Clients

We have a proven path to £20k a month, but it's starts by being a great coach.

From Your First Thoughts of Being a Business Coach To Success...

Sign High-Value Clients

From idea, to launch, to growth, it's a complete business in a box

Step by step training

Prospecting, closing, coaching. Whatever it is, we'll show you how

Your path to profit

We have a proven path to $20k a month, before you leave your job

Mentored by the best

You'll get 1 to 1 guidance from a 7-figure coach

All the resources

If we don't have it, it's not worth having. If we do have it, it's your

Exclusive Community

An elite community of high performers who've been there & done it

Here’s Your Next Steps

Want to know if you’ve got what it takes? Discover Your Eligibility with a Quick Assessment Against Our Criteria

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Book A Free Coaching Discovery Call

Takes 30 seconds to book your free call in with our team to see if this is a good fit for you.

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Get Certified As A Business Coach

Get a trusted coaching framework so you can deliver amazing results to any client you choose and earn £1,000-£5,000/month per client.

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Build a +£200,000 Per Year Business

Once certified use a proven system to sign clients (or let us do it for you) to build your own business generating 10K, 20K even +50K per month.

Tap Into A Thriving £25 Billion Industry

Without Hefty Fees

Part-Time

£695

per month

£7,800

Initial Investment

Ideal for people who want

a side hustle generating

£10,000 / month

Elite

£1,450

per month

£14,950

Initial Investment

Ideal for people who want to be self-employed earning £20K - £50K / month

Requirements

Our program is for people with a high level of professional experience; either they've worked as business leaders at the director level in the corporate world or ran their own business previously. This experience gives you a strong framework and credibility as you begin your journey towards becoming a prestigious 6-figure coach.

And the good news is that the program is designed so that it can be done part-time. This means that, unlike many alternatives, you won't have to give up your busy role, incur huge costs (both upfront and ongoing), and go all-in, taking on a huge level of risk as you do so. They've helped directors from prestigious firms like Apple, JCB, IBM, and Nike become successful coaches.

Learn more about our business coaching certification options here

Structure

Each program has slightly different training. The certification training consists of 9 modules, while the Part-Time program, a great program for people who want to build a £10,000 per month side hustle, has an additional 9 modules around sales and marketing. Finally, the Elite program has an additional 3 modules to help you build your coaching business to £20,000–£50,000 per month. Here's an overview of the first 9 modules you'll go through as part of the ProCoach Certification.

Each module is an in-depth discussion around one vital aspect of coaching, and once all 9 modules have been completed, you'll receive your certification. You'll also have access to the course and the 9 modules forever on any device, as well as complete flexibility as to whether you want to pause or repeat any parts of the program.

Here's a breakdown:

  • 9 training modules

  • 1 year mentorship

  • Full access to the extensive coaching community

  • Monthly live Q&AsExpert tools, worksheets, and materials to help your coaching business

  • 1-1 calls with a millionaire coach

You won't have to dedicate much time in the beginning either; just 5 hours at the weekend is enough. This means you won't have to quit your busy role and go all in.

Here's an Overview of Each Coaching Module in the Certification Course

Going Pro:

The first week of the ProCoach training is there to lay the foundations for your new business as you undertake your coaching journey. This is all about achieving success in the easiest, fastest way possible. It involves creating shifts in your mentality and mindset, dealing with setbacks & energy drains, and overcoming the fear of failure. All of these factors are extremely important when it comes to creating the willpower, consistency, perseverance, and intrinsic motivation required to build your own 6-figure coaching practice.

Best Coach:

The second module in the training program is concerned with learning the best practices and coaching skills to handle any situation. This second module is designed to give you a better understanding of the difference between coaching and other change models, such as consulting. This means you only need to do what's necessary to get your client exceptional results, and, as a result, your services will be in very high demand.

Coached Module:

In the Coached Model module, you'll learn the right questions to ask clients. You'll learn precisely how to create major personal shifts in any business owner by following a proven process—a 4-step system to deliver immediate value to every client you ever coach. You'll have a clear coaching plan and know exactly how to deliver immediate value to any new client. Every session will be templated and already done for you, making your life as easy as possible.

Client Rulebook:

By week 5, you'll be learning how to create a clear process that helps you deliver exceptional results and, most importantly, retain your clients for years.

Proof Generator:

In this stage of training, you'll build confidence and credibility by providing your coaching services for free. This will prove that you have the ability to change people's organizations and lives by following what you've learned in the previous modules and provide you with valuable coaching experience, eliminating any sense of imposter syndrome or lack of confidence in yourself and your own ability.

Perfect Offer:

By the end of week 7, you'll have crafted the perfect offer and profile setup to attract prospects who are ready to talk and become paying clients without having to deal with overly complex marketing funnels or things of a technical nature.

Fast Funnel:
Nearing the end of your coaching training, you'll be able to leverage the FAST Funnel with £0 ad spend, a proven system to generate £1000-£5000 PCM clients on-demand. This means you can increase your income whenever you want and achieve true financial security.

Income Escalator:

In the final week of your business coach training, you'll learn how to continuously optimize your coaching business and make it easier to run while, at the same time, making it a more profitable endeavor. Once you've finished the certification program, you'll have your business coach certification. You can then either move onto the next 9 modules if you chose Part-Time or Elite, or have peace of mind knowing that you have a new, in-demand skillset that you can leverage to build a highly successful coaching business.

Learn more about our business coaching certification options here

Millionaire Coaches

Business Coach Academy was founded by Pam Featherstone and Zander Woodford-Smith, a mum-and-son team. After graduating from the No.1 Business Program in the USA, Zander spent 3 years working as Dr. Alan Watkins' right-hand man, coaching Olympic athletes, coaches, and FTSE 100 executives. He then set up his own business, which sold a life-planning tool. They then expanded, selling other performance-related tools, and Zander successfully scaled it to 7 figures. Most of their customers were coaches, and they began asking if they could use the tools with their clients.

Meanwhile, his mum, Pam, had successfully scaled her own small businesses and sold them for a life-changing sum. But Pam quickly got bored of retirement, and lots of owners in her network were asking for advice. You could say she was informally "coaching" them. But regardless of past experience, this was a lot of pressure, as it was now somebody else's organization, not her own. So Pam decided to look for a framework that would give her the support she needed to become the best. After buying into a franchise, Pam quickly realized it was nowhere near worth the huge costs involved, and after the first year, she was making a staggering loss following the systems they gave her. So she developed her own. And after another 2 years, she went from 2 clients to 47 clients, paying her 7 figures a year. Pam won numerous awards in the coaching industry and became the franchise's number 1 ranked coach in the world.

After leaving the franchise to coach on her own, she teamed up with Zander to create Business Coach Academy, giving coaches the framework they need to get more external clients, keep them for longer, and charge premium fees.

Learn more about our business coaching certification options here

About Pam & Zander

BCA is run by a mum-&-son team. Pam & Zander both built 7-figure businesses coaching people before they joined forces.

Pam Featherstone & Zander Woodford-Smith
Zander Woodford-Smith

Zander Woodford-Smith

Zander graduated from the No. 1 international business program in the USA. After that, he worked at a specialist leadership coaching company, working with Olympic athletes, coaches, & FTSE 100 execs.

He then started his own business and scaled it to over $100,000/mo and 22,000 members (mainly coaches and entrepreneurs). Those coaches started asking for more help...

Pam Featherstone

Pam Featherstone

Pam has over 40 years of experience in business. The stress of her own businesses caused serious health issues, & she was paralyzed. That forced her to get the right tools to grow her business in a sustainable way.

She eventually sold it for a life-changing sum but quickly became bored with retirement. So she became a coach and hit 7-figures in 3 years. Other coaches began asking her how she did it...

FAQs

What sets your business coaching certification apart?

We let the results we've helped our certified business coaches achieve speak for themselves. We have an outstanding track record in training 100s of coaches that clearly demonstrates the great value of our business coaching certification. Some of the results include:

  • Coaches who have signed new clients in a matter of days

  • Coaches who have gone from 0 to 6 figures in the space of a year

  • Coaches who only have to work 10 hours per week

  • Coaches who have gained the freedom to work from anywhere in the world

You can become our next success story and achieve great things!

Learn more about our business coaching certification options here

Is BCA suitable for executive coaching?

Absolutely! Although it's not an executive coaching certification by name, you can certainly leverage the skills you'll learn in the coaching programs to become an executive coach, looking at areas like leadership development as well as business development.

Is the certification suitable for life coaching?

Our business coaching certification is not so much for people looking at becoming a life coach. The coach training program is focused on business coaching. There may be some transferrable skills, but it's not as suitable for people looking for a life coach certification.

What are the requirements for a new applicant?

We look for experienced business leaders, whether you've run a business of your own or have been a high-achieving director/executive in the corporate world. This gives you a strong framework and credibility as you start your journey.

Is Business Coach Academy a franchise?

Absolutely not! We are against coaching franchises, and we urge anyone who's looking at one to go another route. There's a long list of reasons why buying into a franchise is a terrible idea, and here are a few of them:

  • They can severely restrict your coaching business.

  • Many franchises urge you to quit your current position, go all in, and take on a great deal of risk.

  • You get a limited territory, which doesn't protect you from anyone except other people in the same franchise.

  • Extremely lengthy contract terms, even if it's not working for you.

  • Compulsory events.

  • Huge startup costs.

  • Expensive to operate as the franchises take a royalty alongside other recurring payments.

Solutions out there like ours are designed so that you can train to become a prestigious coach without any and all of these terrible drawbacks.

Together we’ve trained 1000s of Coaches

Who transform businesses and lives. Now we're on a mission to empower others around the world to do the same with the framework and tools to be a certified professional coach.

Our story began with one of us nearly dying...

Business Coach Academy Coaches

Ready to Take the Leap?

Check Your Eligibility Now.

Want to know if you’ve got what it takes? Discover Your Eligibility with a Quick Assessment Against Our Criteria

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Phil Nichols

Phil Nichols

Former Executive & Owner

Chose to fire a client

"I stopped working with him, and it was my own choice, something that was quite liberating. That was also an interesting journey."

Paul Brooksbank

Paul Brooksbank

Business Coach Member

"I Do Love How Flexible This Business Is"

Paul spent 3 months in the French Alps with his family. Client calls in the morning, skiing in the afternoon.

Daniel Anderson-Tuffnell

Daniel Anderson-Tuffnell

Former Executive

8 New Clients In 1 Month

"Thanks to their guidance, I was able to earn £23,000 last month and secure 8 new clients. Their approach is practical and effective—highly recommended!"

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We help experienced executives excel as a prestigious business coach but without having to risk starting a business from scratch so they can escape their corporate life and have more autonomy.

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